Your business deserves the best domain name that you can come up with. It is important that you take some time over the process of choosing your domain name and give it some careful thought. You want your potential customers to find you easily and to like what they find.
Follow these top tips to select a domain name that will help your new business succeed in the digital world.
1. Weigh Up All of Your Options
According to Digital Marketing Magazine, a new programme launched in conjunction with the Internet Corporation for Assigned Names and Numbers (ICANN) has released 1200 new domain suffixes to the internet. You now have much more choice than the traditional .com and .org to select from. You may want to select .info for sites that give information or .biz for business or commercial sites. You can now even choose .SHOP or .LUXURY if it suits your brand.
2. Do Your Research
Get in touch with experts in web design in Belfast to check that the name has not been trademarked or copyrighted by another firm. Professional web designers such as http://www.rycomarketing.co.uk/web-design.html can help with advice on selecting a domain name and theme for your online presence.
3. Don’t Make Things Hard for Your Visitors
The easier your domain name is to type, the more likely a person is to come across your site and buy what you are selling. Some people may like slang (such as using ‘u’ instead of ‘you’), but that will put others off. You need to go for universal appeal if you possibly can.
4. Keep It Short and Sweet
Long and complicated domain names are off-putting for users. No one can be bothered with them, and they are not easy on the eye. This makes them less likely to be clicked when they appear in search engine results. Instead, go for something short and snappy. This will also be more memorable.
5. Using Keywords in Your Domain
Weaving some keywords into your domain name will let users know immediately what service or product you are offering. So if you are selling tea cups, it would be sensible to have ‘tea cups’ somewhere in the domain name. However, go for variations, as Google penalises you if you just use the keyword on its own.