Getting approval for an adult merchant account is notoriously difficult. You are an expert – why then does an adult merchant service provider treat you like a newbie? Why is establishing a regular adult merchant account such a hard nut to crack? And, how do you get access to a good one?
Why getting approval is difficult?
First, many acquiring banks who offer credit card processing services for the adult industry have adult entertainment on their list of prohibited merchants. There are many other reasons why an acquiring bank won’t provide accounts to such merchants among them including the masked unlawful activities, public perception, and the fact that this industry tends to suffer a relatively higher percentage of chargebacks compared to low-risk businesses.
Since only a few banks are willing to provide merchant accounts for adult entertainment sites, you will go through hell and back to get your business up and running. More often than not, even when you can set up a merchant account, the fee will be astronomical, maybe up to 25%, just for you to begin accepting credit cards!
The 3 Rs to finding an excellent adult merchant account provider
With only a small number of acquiring banks willing to support adult entertainment companies, your chances are very limited. Therefore, any merchant looking for a high-risk account should keep in mind the 3 Rs – reliability, reputation, and respect.
Reputation matters a lot. Make sure you conduct in-depth research not only on the provider you choose to deal with but also on the representative. Your account provider should have not less than five years experience in handling High-Risk Merchants- they should clearly understand the risky nature of the business.
Also, you want a representative with an ETA – a degree for Certified Payment Professionals. Most reps in the high-risk processing field come and go leaving you with a huge contract, poor services, and high processing rates. To prosper, you need someone who cares about your business and is qualified enough to bestow themselves by offering only the best as per the industry.
Because of the few reliable merchant account providers, the high-risk services industry has a lot of revenue. Your Adult business requires an account provider who apart from a long history in the high-risk world has the portfolio and quality services to prove their credentials. Anything less than that means there is a high probability your high-risk account will be shut down sooner or later.
Minus respect, any business deal never ends in a win-win. This is an important tip. Your company deserves a merchant account provider who wants to see your business succeed. Without respect, expect poor, unreliable services and regular rate adjustments.
High-risk merchant account providers who have met the 3 Rs, like EMB, can quickly set up an account for you and have it approved as soon as possible so you can start accepting credit cards.