Building a Website for Your Small Business
Imagine your small business website as a first impression for your future clients. Does it effectively convey your products and services, and is it easy to use? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.
Be Clear about Your Business and Why It’s There
Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.
Make a User-friendly Website
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both information architects and technical developers at the core of the creative development process. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.
Never Underestimate SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. The least you can do is generate a site map and properly fill out your title tags, heading titles, and site description.
Make Your Brand Live
Several corporate websites are short on soul, depending mainly on stock imagery and using boring business speak, boring content, and general web design. All these constitute low-grade user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. You can create the best branding experience by being yourself. Talk to your customers real-time, and allow them reach each other by way of your brand.
Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Track Everything with Analytics
You have to monitor your online progress to make sure that it is in step with your company goals. If you have a limited budget, the free Google analytics package will be great to start with. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.
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