There is something in every generation that makes it unique to the one before and the one afterwards. The shift in generational norms can create an ebb and flow in businesses. This can, for a short time, make it difficult to market your business with the techniques that were once tried and true to past companies.
For advice on how to ease the process of marketing your business in the midst of generational changes, read the tips in this article. You might be surprised in how you can better your business with combinations in marketing strategies for all generations in prospective audiences.
Every Generation Believes That Their Generation Was the Best Generation
This applies to business, especially companies in healthcare consulting and change. Every generation believes that they have made the biggest positive impact on the world.
Vice versa, every generation believes the current generation is making a ruin of all their hard work. It’s a back-and-forth but there are happy mediums that you can utilize to incorporate all generations into your marketing techniques. You have to come up with a great idea that everyone, or almost everyone, from multiple generations can be happy with.
Research and Subtly Incorporate Those Generational Marketing Methods into Your Own Advertisements
Billboard marketing was a big thing in the 80s and 90s, while social media and blog marketing is a huge deal now. Likewise, newspaper ads had their heyday in the 70s. You can use all of these past marketing techniques to better your business in an interconnected way.
For instance, if you market on a billboard, include your Instagram tag and/or social media handle for those tech-savvies. Or, put an ad in the local paper but leave your email address or business cellphone number for those that want to communicate with you directly. It’s absolutely possible to smoothly intermingle generations of marketing tactics with little to no upset from those generations.
The Trick is to Find a Balance to Bridge the Gaps Between Generations
Each generation is headstrong in their beliefs and convictions, making it harder for you to find a way to bridge the marketing gaps. However, you can do just that by finding products and services that everyone, regardless of when they were born, would love to have or experience. Those kinds of inclusive products and services bring people together in their shared love of a good buy.